An impact with bluetooth

5 Top Bluetooth Solutions Impacting the Telecom Sector

We analyzed 2.915 Bluetooth startups working on solutions for the telecom sector. Svarochi, Smats, MaBeee, Netrunr & Blue develop 5 top solutions to watch out for. Learn more in our Global Startup Heat Map!

Our Innovation Analysts recently looked into emerging technologies and up-and-coming startups working on innovative solutions for the telecommunication sector. As there is a large number of startups working on a wide variety of solutions, we want to share our insights with you. This time, you will discover 5 promising Bluetooth startups.

Heat Map: 5 Top Bluetooth Startups

Using the StartUs Insights Discovery Platform, covering 1.379.000+ startups & scaleups globally, we looked at innovation in the field of communications technologies. For this research, we identified 2.915 relevant solutions and picked 5 to showcase below. These companies were chosen based on a data-driven startup scouting approach, taking into account factors such as location, founding year, and relevance of technology, among others. Depending on your specific criteria, the top picks might look entirely different.

The Global Startup Heat Map below highlights 5 startups & scaleups developing Bluetooth solutions. Moreover, the Heat Map reveals regions that observe a high startup activity and illustrates the geographic distribution of all 2.915 companies we analyzed for this specific topic.

Svarochi – Bluetooth Mesh

Today, Bluetooth communication incorporates many extensions to the basic communication standard that the technology initially provided. For instance, Bluetooth Mesh enables the creation of a mesh of connected devices. Thereby, messages can be transmitted from device to device in a chain, expanding the communication range for the Internet of Things (IoT) devices. The only condition for this to work is that the devices within a network cannot be further than 10 meters apart.

Indian startup Svarochi provides a range of smart LED lighting solutions equipped with Bluetooth Mesh. The startup’s smart lamps use Bluetooth Mesh to control a network of lightning devices from a smartphone. The smart lights allow adjusting brightness, tone, and color depending on customers’ preferences.

Axiomware – Bluetooth Gateways

Many IoT devices are equipped with only a Bluetooth transmitter, meaning they cannot be controlled through the Internet without using additional hardware. For example, there are smart home devices that are controlled only via Bluetooth. However, this requires the user to be in close proximity to the controlled device.

The US-based startup Axiomware develops Bluetooth gateways to connect IoT devices to the Internet. The devices combine Bluetooth Low Energy (BLE) version 4.2 with WiFi and 2 Ethernet ports and support up to 14 concurrent IoT device connections. Moreover, the devices also support an open software development kit (SDK), an application programming interface (API) for programmers, and regularly receive Firmware Over The Air (FOTA) updates. Axiomware’s devices are suitable for connecting IoT devices thus allowing gathering and sending data to local devices from anywhere on Earth. For industrial companies, for example, this technology enables accurate asset tracking.

Smats – Bluetooth Sensors

Devices supporting Bluetooth communication standards are easily detectable when active. This can be used to monitor Bluetooth devices that pass in close proximity to receptive sensors, for example. Because this kind of traffic can be easily detected by inexpensive hardware, the solution is very cost-effective. Having a network of such tracking devices allows to measure the speed of cars, for example, and thus to detect traffic jams.

Canadian startup Smats Networks develops solutions for traffic monitoring. The solutions are based on detecting Bluetooth and WiFi networks. In addition to road traffic monitoring, the startup’s solution can also monitor ports, trucks, and workplaces, for instance. Together with the hardware, Smats Networks also provides INode, a software to analyze the gathered data and uniquely identify each WiFi or Bluetooth device.

MaBeee – Bluetooth Controllable Battery

Bluetooth enables low power communication and can be integrated even into standard AA battery packages, enabling the wireless control of devices. A main use case for the technology are toys, where Bluetooth support the fine-tuned control of the speed of a small car or train. Therefore, the target audience of such devices is parents and their children.

MaBeee, a Japanese startup, creates an IoT device the size of a traditional AA battery. The device has a socket for a smaller AAA battery and controls its power using a smartphone connected via Bluetooth. Users can control their devices via mobile app in various ways, including based on distance or using an integrated smartphone accelerometer.

Blue – Blue Smart Card

Bluetooth is a type of short-range communication that allows for easy exchange of information without the use of traditional paper notes, which are not convenient. For example, real estate agents use Bluetooth beacons to increase awareness about open house events. This results in capturing leads by leveraging information about available property opportunities, as well as informing potential buyers about an agent’s contact information.

US-based startup Blue builds the Blue Social App, which seamlessly shares personal or company information when users are in close proximity from the source. This means that when two users of the Blue Social App are close to each other, they automatically share the information they decided to provide. The app is ideal for use in conferences, recruitment, and business meetings. In addition to integrating Bluetooth beacons, the app also enables proximity-based marketing.

What about the other 2.910 solutions?

While we believe data is key to creating insights it can be easy to be overwhelmed by it. Our ambition is to create a comprehensive overview and provide actionable innovation intelligence and enable you to achieve your goals faster. The 5 Bluetooth startups showcased above are promising examples out of 2.915 we analyzed for this report. To identify the most relevant solutions based on your specific criteria, get in touch.

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Impacts of Bluetooth Technology on Society

Advancements in technology within the past century have been truly remarkable. Initial innovations in local communication abilities have evolved into globally adopted technology and practices. In relation to other technological innovations of recent times, Bluetooth is situated towards the front of the technological revolution. Bluetooth provides countless wireless capabilities and has been integrated into many other wireless products. It has changed the way we as a society communicate, allowing for the growth of the Internet of things. However, there continues to be a lack of studies conducted and information gathered on the impact of Bluetooth technology on society. Thus, one must widen their scope and focus on wireless technology as a whole. As a result of wireless technologies widespread adoption, there have been both positive and negative impacts reported on society. A few positive societal impacts of wireless technology include allows for mobility, circulation of information, as well as has enabled higher levels of productivity in the workplace.

A wireless Local Area Network network allows for mobility, in that it can be implemented without wires. Wireless Local Area Networks also provide all the functions of a conventional fixed LAN such as file sharing, peripheral sharing, and internet access. This wireless structure lends itself to those whose occupations require them to travel. Mobility enables these workers to roam freely and conduct their business while continuing to be connected to the network. Portable computers are employed by healthcare workers, police officers, as well as emergency medical services. In hospitals,“ Clinicians stay connected with tools that offer real-time data, including personal digital assistants, patient care robots, network voice communication badges, and telehealth” (Newbold), all available through the use of wireless technology.

Another societal impact of Bluetooth and wireless technology is the circulation of information. Within the past decade, the personal computer has become a dynamic platform for educational and entertainment applications as well as information access. The adoption of computers has positively correlated with the role the internet now plays as the main way to access information. This lends itself to the social aspect of the internet, as wireless networks will act as the main platform for accessing and gathering information when the user is not at home via cell phone or other wireless devices.

Computers and the internet are well-established tools in most working environments. These forms of technology can also be deemed responsible for contributing to improving labor productivity as well as changing the demand for employee skills and qualifications. A study conducted by Bertschek and Niebel (2016) sought to establish to what degree is wireless technology a factor for a company’s overall success. The survey data compiled points to a clear and broad trend that companies are investing significantly in a mobile infrastructure (Bertschek, Niebel, 2016). Companies have also continued to diversify existing business operations over to wireless alternatives. As a result of companies continually trying to advance and increase productivity, wireless use will continue to play a vital role in the corporate world. However, not all wireless technology’s impacts on society are beneficial.

The overall convenience of a wireless reality specifically in regards to Bluetooth cannot be denied. However, there have been negative impacts reported from using wireless technology. One of the main concerns associated with Bluetooth is the ease in which these devices can be hacked. Bluetooth functions based on radio signals which can be easily intercepted. However, it is important to note that there have been steps enacted to “prevent eavesdropping or falsifying the origin of messages”(Erasala, Yen, 2002). For most Bluetooth-enabled devices authentication is utilized to determine if the sender/receiver is authorized, and the encryption is used to inhibit eavesdropping on the radio signal.

Within the past few years, multiple reports have been released that suggest there is a correlation between cell phone use and cancer as a result of radiation. The problem pertains to Bluetooth as they both emit radiation.The frequency used by Bluetooth to establish radio links happens to be the same frequency household microwave ovens’ use. However, the main difference between the two is that the Bluetooth radio is extremely low power. According to Erasala and Yen (2002) “the risk of Bluetooth devices causing electromagnetic interference in sensitive electronic equipment, e.g. medical devices, is minimal because of the very low output power”(Erasala, Yen, 2002). Another health concern surrounding Bluetooth is through the use of the Bluetooth headset. Recent reports suggest that prolonged use of the Bluetooth headset can result in hearing loss due to an increase in volume by the user.

Wireless technology and more specifically Bluetooth have had extensive impacts on society, both positive and negative. However, the advantages of Bluetooth appear to far outweigh the disadvantages and it is becoming a reality. Based on previously stated information the backing of Bluetooth is not limited to corporate companies or companies developing and manufacturing Bluetooth enabled products. Bluetooth technology and its applications can have extensive impacts on many other industries as well as society as a whole.

Evidence on the Productivity Effects of Mobile Internet Use. SSRN Electronic Journal SSRN Journal, 40(9), 888-898. doi:10.2139/ssrn.2766252

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