Red hat linux logo

Содержание

The hat
General guidance
Functional use of the hat
Expressive use of the hat
Using the hat as a pattern
Using the hat as key art
Using the hat in/as a frame
Red Hat Trademarks
Products
Tools
Try, buy, & sell
Communicate
About Red Hat
Select a language
Red Hat legal and privacy links
Red Hat legal and privacy links
New red hat, same Red Hat
Out of the shadows
In detail
Honing in on who we are
Products
Tools
Try, buy, & sell
Communicate
About Red Hat
Select a language
Red Hat legal and privacy links
Red Hat legal and privacy links
Universal logos
A template built for flexibility
What if my group has a sub-program?
What if I need to use my logo in an interface?
File : Red Hat logo.svg
File usage on Commons
File usage on other wikis
Metadata

The hat

When we need to represent Red Hat in a small space, or when the context of the Red Hat® brand is already clear, we can use the hat separately from the Red Hat logo.

Clear space around the hat should be approximately the height of the brim. Clear space is the area around the hat that should not have text, distracting graphics, or other logos.

General guidance

Regardless of how the hat is being used, make sure the hat is being used correctly and that we’re protecting our trademarks.

Use the hat as it is provided in full color or one of our core colors.

Never stretch or distort the hat.

Never replace the hat with a legacy logo or another hat.

Never place the hat on a person, character, thing, or another logo.

Functional use of the hat

How we use the hat depends on what it represents in the design. When we use the hat to represent Red Hat in lieu of the full logo, the hat should always appear in red.

The hat can be used in very small spaces where a full logo might not fit, like a favicon, but it should never be smaller than 16px (0.22in/5.5mm) tall. It’s alone here, so it’s full color.

The hat can be used in a profile image or avatar when it’s clear that it’s an official Red Hat account, like our corporate Twitter account.

The hat is used alone on the front of our business cards because it’s clear from the text and the logo on the back that the card is from Red Hat.

After the launch of our new logo in 2019, we placed a large hat inside the lobby of our corporate headquarters. The full Red Hat logo is displayed behind the reception desk in the lobby.

Use the full hat without modifications to represent Red Hat.

Do not use a cropped or modified version of the hat when representing Red Hat.

Do not use the hat in any color other than red when representing Red Hat.

Never flip or distort the hat.

Expressive use of the hat

When we use the hat as a decorative element, the full Red Hat logo should always be nearby. The hat can be used in any of our core colors (tints and shades of red, black, or white) and it may be cropped off the page or used as a pattern.

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Using the hat as a pattern

The hat can be used as a pattern in any of our core color palette. The full Red Hat logo should always be visible nearby.

For the launch of the new Red Hat logo in 2019, we created device wallpapers using a pattern of hats.

A pattern of hats can be used on swag like this t-shirt found on the Red Hat Cool Stuff Store.

In a pattern, always use the hat alone in one of our core colors.

Do not use the hat in a color outside of our core color palette.

Do not distort or change the orientation of the hat.

Do not use the hat in a pattern of standard icons or other visuals.

Using the hat as key art

The hat can be used as key art on a design in the foreground or background, as long as the full Red Hat logo is visible nearby.

The hat is used as key art on the cover of this notebook, used large and wrapped around the back side.

The hat is used as key art as part of the background in this social media graphic.

Use the hat as key art without modifications to the shape.

Do not change the shape of the hat or move pieces of it independently of each other.

Do not use the hat in colors outside of our core color palette.

Do not use the hat as key art on an otherwise busy design.

Using the hat in/as a frame

Sometimes we place the hat inside of a frame or use it as a frame for other artwork. This technique is used in limited circumstances when the context of the Red Hat brand is very clear.

The hat can be used inside of a bounding shape or frame to create depth, like in the expressive type in this social media post, when the full Red Hat logo is visible.

The hat can be used as a bounding shape or frame for an image or pattern when the full Red Hat is visible and the shape of the hat is preserved. Do you have your own ideas for the hat as a bounding shape? Share with the Brand and Creative team.

Red Hat Trademarks

Aside from the Red Hat logo and hat, our trademarks include the Red Hat wordmark and the names of certain products, services, and technologies. Using our trademarks correctly in documentation, web pages, marketing materials, and collateral is as important as using the logo correctly.

Products

Tools

Try, buy, & sell

Communicate

About Red Hat

We’re the world’s leading provider of enterprise open source solutions—including Linux, cloud, container, and Kubernetes. We deliver hardened solutions that make it easier for enterprises to work across platforms and environments, from the core datacenter to the network edge.

Select a language

Red Hat legal and privacy links

Источник

New red hat, same Red Hat

Today we’re launching a new logo. While we loved our last one, we knew it was time for our logo and brand to evolve.

This is a big deal because our last logo was highly recognizable to our employees, community allies, and customers.

When it was unveiled in 1999, our most recent logo fit our story. Red Hat was a revolutionary and friendly force—an agent of change bringing open source into data centers.

Over time, most companies update their logo and visual system. Times, tastes, and business needs change. And our logo, for all its symbolic charm, wasn’t working anymore.

Out of the shadows

So we formed a task force to redesign it, bringing together people from different disciplines at Red Hat: graphic design, UX design, creative strategy, video, brand, product marketing, and more. And we worked with Paula Scher, a partner at design firm Pentagram, to help us focus.

We called our undertaking The Open Brand Project, and we knew it was vital to seek out and incorporate input and feedback from Red Hatters, customers, and the community throughout the process. It’s the Red Hat way. We made our redesign work as transparently and collaboratively as trademark law would allow. We listened to every criticism, answered every question, and cherished every compliment along the way.

After 5 months of research, explorations, and brainstorming, the team found an elegant solution that still reflected Red Hat and could grow with us.

And in the end, we went from a guy wearing a red hat to, simply, a red hat.

In detail

From the beginning, we didn’t want to make wholesale changes. We needed to keep a certain amount of recognizability and preserve basic elements, so we chose an evolutionary path rather than a complete do-over.

Honing in on who we are

Red Hat as a company gets its name from the red lacrosse cap worn by one of our founders, Marc Ewing. Whenever his fellow students needed assistance in the Carnegie Mellon computer lab, they’d «look for the guy in the red hat.” Over decades, we took on a mission to wrest control of software development and innovation from a cloistered few and deliver it to the masses. We styled ourselves as subversive heroes and daring agents of change. And we brought the red hat along with us on the journey.

After 25 years, though, the stage is set differently. In enterprise software, we have more friends than enemies now. There is a major opportunity for us to build something much bigger than we could have imagined back in 1993. When every company is now a data company, and every developer is now an open source developer, there is no more «them.» We’re all agents of change.

So it’s time to take on a symbol fitting of that new reality. There’s still work to do. Whether that’s protecting the right to innovate, creating platforms to support the next breakthrough, or helping companies become more open, we’re going to do it. And whenever folks find themselves in need of assistance, we hope they look for the ones in the red hat.